During the commercial I was pleasantly surprised to hear the voice of Billy Devaney, General Manager of the Rams. Good for him.
Apparently, he has been assisting Birthright for a while. From an August press release (if you follow the link, there are two radio spots featuring Devaney-- the one on the right is more extensive):
RAMS GM BILLY DEVANEY TEAMS UP WITH BIRTHRIGHT COUNSELING, ST. LOUIS TO HELP WOMEN WITH UNPLANNED PREGNANCIES
St. Louis, August 23, 2010 — St. Louis Rams general manager Billy Devaney is teaming up with Birthright Counseling, St. Louis. As adoptive parents, Billy and his wife understand the value; Birthright Counseling brings to the St. Louis community. "My wife and I are grateful to the young woman who chose life for our son and we'd like to help other mothers facing similar circumstances here in St. Louis. Birthright Counseling provides the practical assistance and emotional support many pregnant women are lacking in order to continue the life of their unborn babies." says Billy Devaney.
Mr. Devaney has recorded several Public Service Announcements and is a proud supporter of Birthright Counseling. St. Louis.
Birthright Counseling, St. Louis, a non-profit agency, provides help to any woman facing an untimely pregnancy. Since 1971, Birthright's trained volunteers and professional staff have provided assistance to more than 165,000 women through its four St. Louis area locations. Birthright's confidential services include; free pregnancy testing, counseling, financial assistance, medical care, education and legal help.